Saturday, March 16, 2013

Here's MY version of the latest "branding" of Western, MA's Hampshire County 

I actually don't mind the whole 'concept' of the real campaign (created by but the main logo seems really blah, uninspired and backward. Probably three words they were not trying to conjure up when they designed the campaign. 

Here's the logo they came up with:

Looks more like a bottle opener than anything else. 

Anyway, I checked out the Transit Authority's website and they're all young, cool designers with Mac laptops and purposely messy hair... so it's all good.